The challenge was started out by Danish innovation corporation EcoXpac in 2010, While using the Carlsberg Group becoming a member of in 2015 to initiate the “The inexperienced fibre bottle”, a project where by Carlsberg and EcoXpac had been collaborating on a first paper bottle prototype based upon recycled fibres. https://share.evernote.com/note/77243b94-bfe7-4867-3548-dcce1c0c4cf2